Startup debuts better-for-you nutrition bars | 2021-12-01

Driftwood, Texas – A new brand of in-between snack solutions is debuting a line of protein bars that feature simple ingredients. Available in both vegan and non-vegetarian options, the flagship products from BodyBar Protein are positioned as better-for-you alternatives to traditional nutrition bars.

The Texas-based Driftwood brand was founded in 2021 by Ayarpi Reganyan, who struggled for years with IBD. When doctors couldn’t find a solution to her autoimmune condition, she took her health upon herself, first by completely eliminating gluten and then eliminating processed foods, sugar, and more from her diet. After experiencing first-hand how what she was eating directly affected her health, Ms. Rejanian teamed up with food scientists, to experiment with different ingredients, flavors and proteins to develop the first line of BodyBar protein bars.

“I struggled with my health for years and was finally able to get it under control after cleaning up my diet,” she said. “It was a powerful time after so many years of feeling out of control. That’s when I knew there was an opportunity to support people facing similar health challenges that I do and more.”

Made without gluten, additives, artificial colors, added sugars, or natural flavors, the bars come in varieties of cinnamon, apple, sweet cocoa, and chocolate brownie.

Packing 12 grams of protein and 11 grams of fiber per bar, the Apple & Cinnamon variety is made with grass-fed whey, grass-fed collagen peptides, dates, almond butter, almonds, dried apples, and cinnamon. Sweet Cocoa contains dates, a plant-based protein blend made with pumpkin protein, flax protein, and sunflower protein, as well as almond and almond butter, cocoa powder, and unsweetened chocolate. Each bar contains 9 grams of protein and 8 grams of fiber. The Chocolate Brownie has 11 grams of protein and 8 grams of fiber per bar Made with grass-fed whey, grass-fed collagen peptides, dates, almond butter, cocoa powder, unsweetened chocolate, and almonds, it provides 11 grams of protein and 8 grams of fiber. for each plate.

BodyBar Protein bars are available directly to the consumer through the brand’s e-commerce platform for $35 per 10-figure box.


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