“BEEF Strong” highlights beef nutrition

If you’ve been following the BEEF Daily blog for the past decade, you already know that I have a passion for working with children and teaching them where their food comes from.

In fact, one of my most read blogs ever is titled “Ag Education in Dire Need in Schools.”

In 2011, my first children’s book, Levi’s Lost Calf, was published, illustrated by Michelle Webber. The story highlights an autumn tour of a South Dakota cattle ranch, and teaches children about the many different types of wildlife that live alongside the cattle that We take care of it.

It was intended to be an introduction to how well managed lands, including pastures, provide not only fodder for livestock, but also provide a habitat for birds, bees, deer, foxes, rabbits, mice, and much more.

Fast forward to 2019, and my second book, “Can-Do Cowkids” has been published in partnership with the Georgia Beef Board. This book teaches children about jobs in food and agriculture. He then continues to invite every child to be part of a future to feed a hungry planet.

Last year, during a pandemic, a book called Soil Quilt was released, a project of the South Dakota Soil Health Alliance. This beautiful story teaches children what our soils look like as a blanket for the planet, and farmers and ranchers practice the Five Principles of Good Soil Health to improve the land and use natural resources wisely.

Just last week, my latest book “BEEF Strong” was announced! This book was a project of the South Dakota Beef Industry Council (SDBIC) and Sanford Health. This story, illustrated by Michelle Webber, takes us from the farm and takes readers to the gym, where they learn about sports, nutrition, health, wellness, and active lifestyles.

Of course, beef is the star of the show, and young readers are learning how to eat well and fuel their bodies and minds with nutrient-dense beef!

Today, as part of the book launch, we’ll be spending some time with the athletes on Team USA, who are also members of Team Beef. This Beef Checkoff-funded partnership is a great way to promote excellence in athletics with beef in the center!

SDBIC has a great program called Build Your Base, where they work with high schools and colleges to promote beef to athletes.

To me, it’s a great investment in our cash because young people are being told time and time again that plant-based diets are dominant, and this program reminds kids that animal fats and proteins are a great way to get the essential nutrients they need to thrive on the playground, on the field, at school and in life!

I am very excited about this new book, and would love for you to check out! For every book sold in the first month, I will donate $1 in scholarship to the South Dakota Junior Beef Ambassador Program!

I was very fortunate to learn from this program as a child, and I am always grateful that the previous generation of cattle herders and women thought it important to invest in the youth of the industry!

So I am happy to be on the other end and to be able to support this program which has helped me so much! More fun, two of my kids are energetic South Dakota Junior Beef Ambassadors, and they will be part of the fun promoting beef, sharing “BEEF Strong” with the students, and working alongside the Team USA athletes!

Does your state have any great beef promotions that I can highlight on this blog? I’d love to share what you’re doing in your neck of the woods to share a great story of beef in your community during the holidays and beyond!

Send me an email to [email protected] For sharing your beef projects with me!

Amanda Radke’s opinions are not necessarily those of beefmagazine.com or Farm Progress.

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